About Us

About Us

Never Give Up Clothing Brand (NGU) was founded by Saint-Lucian born, Ottawa based designer Marshall Celestin. Since our inception in 2016, we have been passionate about designing unique, high-quality street fashion, branded with a message of perseverance. Our aim is to stylishly outfit you while inspiring you to live according to your highest potential. We are also here to make your statement affordable as you sport any of our pieces!

Browse through our extensive online collection to find your new favorites today! You can also find us in the following cities where we have successfully launched: Toronto, Ottawa, and Montreal, Canada, and Vieux-Fort, Saint Lucia.

Brand Exposure

We have had the honor of presenting our brand on some of the industries most elevated platforms: New York Fashion Week (Street Fashion Week) in New York City, Runway for Hope in Ottawa, and Fashion Fest in Edmonton, CA.
We are excitedly gearing up to present NGU during Milan Fashion Week 2021 and Paris Fashion Week 2021.

Brand Recognition and Awards

We are thankful for the recognition that our work has received over the past several years.
2018 FACES Magazine Awards – Best Clothing Brand Nominee
2019 FACES Magazine Awards – Best Clothing Brand Nominee

2019 FACES Magazine Awards – Best Fashion Designer Nominee (Marshall Celestin) 2019 FACES Magazine Awards – Best Stylist Nominee (Marshall Celestin)
2019 Shifter Magazine – Top Ten Most Influential Businesses in Ottawa
2020 FACES Magazine Awards – Best Clothing Brand Nominee

2020 FACES Magazine Awards – Best Fashion Designer (Marshall Celestin) 2020 FACES Magazine Awards – Best Stylist Nominee (Marshall Celestin) 2021 FACES Magazine Awards – Best Fashion Designer (Marshall Celestin)

NGU Investing in the Future

NGU has been privileged to sponsor several students from Grace Combined School in Vieux-Fort, Saint Lucia for the past five years by covering their tuition fees. We have also been able to make donations to the Children’s Hospital of Eastern Ontario Foundation (CHEO Foundation).

Our Mission

“To strengthen the lives of individuals through apparel which aims at motivating, inspiring and building confidence whilst developing peaceful communities.”